Three hours in Olympia

I just returned from a whirlwind trip to Olympia, WA. OK…it was more than a three hour tour, but in addition to a day and a half doing visioning work with the staff of TCTV, I spent three hours with local nonprofit folks talking about optimizing use of social media to build community. It was a fine group and the three hours seemed to go by quickly.

For me, once again, one of the most significant points was that social media is not a new tool for communicating the old way. Folks who get on Facebook or Twitter and simply promote, promote, promote, are often left scratching their heads, wonder why this social media thing isn’t paying off.

As my mom always said, “to have a friend, you have to be a friend”. Promote, yes. But also ask, share, answer, follow, lead, invite, and play.   Here are the slides I used with the nice people in Olympia.

Social Media & Community Building

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